Mission Statement

“To unite cultures through sportsmanship to promote an international language that
overcomes racial, cultural and linguistic barriers, that develops talent and strengthens
capacity in the sports arena”.

The Sports Group Team

Majid Lavji

Managing Director – Sports Group Ltd
Founder AsiaEurope Network

Meet Majid Lavji, the dynamic Managing Director of Sports Group Ltd. With over two decades of experience in the world of sports events and management, Majid has an unparalleled understanding of the industry in Asia, Europe, and Africa. From creating national sporting events to coaching athletes, he has left his mark on the global sports scene.

Majid is also a Sports Intermediary, bridging the gap between players and teams, and a certified sports coach. His expertise has helped him successfully manage numerous clients across a diverse range of sports. With his passion for sports and his extensive knowledge, Majid heads our team Sports Group.

More information – majidlavji.com

Adam Ziff

Commercial Director – Sports Group Ltd

Meet Adam, the mastermind behind the dynamic commercial partnerships at Sports Group. With a wealth of experience spanning across industries such as media, events, and sponsorship, Adam brings a diverse perspective to the table. As the head of all commercial activities at Boxing Management, a subsidiary of Sports Group Ltd.

Chris Henry

Head of Performance
Management Team- Sports Group Ltd

Unlock Your Full Potential with the Master of the Mind: Meet Chris Henry, the Revolutionary Subconscious and Mental Performance Coach.

Renowned by top athletes and corporate giants alike, Chris employs cutting-edge techniques in psychology and philosophy to empower individuals to reach their highest potential. With his dynamic coaching style and easy-to-grasp approach, Chris has become a sought-after expert in personal development, mental conditioning, and goal setting. From the depths of neuroscience to the power of quantum physics, Chris”s teachings have impacted individuals worldwide.

As the head of the Performance Team at Sports Group, Chris is taking the world by storm, empowering individuals and teams to reach their highest potential.

Eric Nixon

Head of Football Partnerships – The Football Group / Sports Group Ltd

“Experience, expertise, and a passion for the game – that’s what defines Eric Nixon’s remarkable 22-year career in professional football. With over 500 league appearances under his belt, this former Goalkeeper for Manchester City and Tranmere Rovers has proven himself to be a force to be reckoned with on the field. But his talents don’t stop there – as a highly qualified UEFA Licence Coach, Eric now leads our football partnership programme and serves as a trusted advisor to the board at Sports Group. With his wealth of experience and passion for the game, Eric is a true game-changer in the world of football.”

More Information – EricNixon.co.uk

Purves Ali

Head of Sport Education Programmes
Professional Football Scouting Association
PFSA is part of the Sports Group Network

Discover the mastermind behind the renowned Professional Football Scouts Association (PFSA), the premier scouting course in Europe that has now expanded its reach globally. Meet Purves, a seasoned professional scout with an impressive 17-year tenure at Manchester United before he ventured into creating the ultimate scouting program.

With a remarkable career spanning over 25 years in the world of professional sports, Purves has delved into various fields, from football to boxing, and even managing former pro players. His expertise and passion for the game have made him a sought-after figure in the industry, and his contributions have revolutionised the art of scouting. Purvis is head of our Sport Education programme and advisor to the board at Sports Group.

Kabba Ceesay

Head of West Africa Sport

Meet Kabba, a former professional footballer who dominated the fields of West Africa and proudly represented his country as a Gambian International player. With a career filled with triumphs and challenges, Kabba has amassed a wealth of knowledge and experience in the world of football.

But his journey didn’t end with retirement. Kabba’s passion for the sport led him to become a coach and manager for various football clubs. He even served as the vice president of Gambia Ports Authority FC, showcasing his leadership skills and dedication to the game.

Now, Kabba has taken on a new role as the head of the Sports Group division in West Africa. Bringing his valuable expertise from the region, he is determined to elevate the sport and help aspiring athletes reach their full potential. With Kabba at the helm, the future of sport in West Africa is looking bright and promising.

Ricardo Cordeiro Da Rocha

Head of Sport Development – South America

Meet Ricardo, a dynamic and versatile sports figure. With a rich background as a professional player, Ricardo has now transitioned into a highly sought-after coach and manager. His expertise has taken him across the globe, from the bustling fields of Africa to the passionate stadiums of South America.

But Ricardo’s talents don’t stop there. As a skilled scout and coach, he has a unique ability to spot and cultivate talented players. His keen eye for potential has earned him a reputation as one of the best in the business.

But that’s not all – Ricardo’s infectious passion for the game has also landed him a spot on TV and radio as a match summariser in South America. And now, he’s taking on a new challenge as the host of a football scouting show on Brazilian TV.

With his extensive knowledge of football and sports in South America, Ricardo is a valuable addition to Sports Group Team.

Paul Byrne

Head of Sports Development – Ireland

Introducing the dynamic and talented Paul Byrne, a legendary Irish footballer who has graced the fields of numerous clubs, including the prestigious Celtic. But his passion for sports doesn’t stop there. Along with his team, Paul leads the charge in revolutionising the sports scene in Ireland as the head of Sports Group.